After 6 years using our current dark blue and lime green logo we feel it’s time for a change, our old logo does not project the image and direction of the company we are now.
We wanted a new logo, and new company colours to show we are a friendly but professional company, offering modern technology solutions to businesses.
Our old logo symbol incorporates a USB symbol, power on symbol and business shirt and tie, which was used to portray us as a business technology company, although we now feel this is over complicated and difficult to make out when viewed small scale. We wanted our new logo to be simple and flexible with sizing.
The dark blue colour from our old logo was used to show us as a professional company, but now we feel the colour is too corporate and distances us from our target market of small/medium sized businesses. We needed brighter colours to appear more approachable and modern.
We also needed to drop the words “support ltd” from our company name as we now offer various other technology services such as telecoms, leased photocopiers, website design, cloud services and software development. “Smart IT” (Smart Information Technology) we felt better summarised the services we offer. Our official company name will remain Smart IT Support Limited although we will trade as Smart IT.
We choose to work with branding expert Will Howe for this project. Will is a leading North East brand consultant with a huge amount of design experience working with brands such as BMW Mini, Procter & Gamble, Fenwick’s, Sage and Newcastle University. Will was excellent and provided lots of advice, design concepts and colour variations until we got the logo we all felt best represented Smart IT.
Our designers are now working on new stationary, marketing materials and a new website which we hope to launch soon.